Discover the world of Rakuten

Rakuten is one of the world’s largest internet services companies with more than 1 billion members. We are now FC Barcelona’s Main Global Partner and its first ever Global Innovation and Entertainment Partner. The partnership brings together a universally celebrated sports club with one of the world’s most dynamic online companies. With the collective power of brands like Rakuten Viber, Rakuten TV and Rakuten Kobo, we deliver innovative solutions and services to fans, members and players. Our partnership with FCB is built on shared values of professionalism, commitment to success and a culture of empowering local communities.

Your cinema at home

Rakuten TV is our video-on-demand streaming service. The latest releases, top blockbusters, award winning classics and TV series are all immediately available in high definition on smart TVs, tablets, smartphones, computers and game consoles, Google Chromecast and more. Enjoy the premium entertainment experience!

Discover now

Discover now is a points-based loyalty programme featuring top retailers such as Currys, TK Maxx, Game and more. Pick up Rakuten Point every time you shop at your favourite brands and use them on great rewards, including the latest movies on Rakuten TV and shop credit at top retailers.

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Discover your next great read

Kobo is Rakuten’s eReading service. Discover more than 5 million eBooks in 77 languages. Experience the ultimate in readability with the high res, low-glare screens on a Kobo eReader.

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Get connected

Rakuten Viber connects people, no matter who they are or where they are from. Make calls, send messages and much more - freely and securely. Join millions of people around the globe and enjoy the world’s most comprehensive communication experience.

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How it works

  1. Shop

    Register for free on and shop at your favourite retailers like Game, TK Maxx, Lego and more.
  2. Earn Points

    Earn Points on every order you make at retailers featured on
  3. Get Rewarded

    Use your Points to save at top retailers, watch great entertainment at Rakuten TV, or to make calls with Viber Out. See our full list of rewards here .
    Discover Rewards

FC Barcelona was founded in 1899 by a group of twelve soccer fans led by Swiss entrepreneur Hans Gamper. In Spain, the team is a fierce rival of Real Madrid, with whom they duel regularly for the biggest titles each season. Their derby clashes, called El Clásico, attract major attention the world over.

FC Barcelona is one of the most successful football clubs in the world. The club has 121 official titles, including 29 Copa del Rey, 24 Spanish League titles, 12 Supercopas, 5 Champions League titles, 4 Cup Winners’ Cups, 3 UEFA Cups, 5 European Super Cups and 3 Club World Cups.

As one of the most successful clubs of all time, FC Barcelona has gathered many prominent players in its ranks over the years. In 1979 the club signed a German, Bernd Schuster, paving the way for the signings of major international players, such as Diego Maradona and Gary Lineker. By the end of the 80s, coach Johan Cruyff had assembled something of a dream team containing club legends like Michael Laudrup, Ronald Koeman and Pep Guardiola. Since the turn of the century, the club has been home to a great collection of international stars such as Thierry Henry and Neymar Junior, and players brought through their renowned youth system, such as Lionel Messi, Andrés Iniesta and Xavi.

In 2015 Barcelona won the Spanish League, the Copa del Rey and the Champions League becoming the only team to achieve two triplets. Since July 2017 Rakuten is the official sponsor of FC Barcelona with the aim of boosting its global strategy of the brand.