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Privacy Policy
PRIVACY POLICY
Last updated: 2018/05/30
This Privacy Policy applies to your use of the website (www.rakuten.co.uk or its successor) and any related services, (the « Services ») provided by Rakuten Europe S.à r.l (« we », « our » or « us »).
You can contact us at uk-support@rakuten.desk-mail.com for:
Any questions, concerns, or complaints regarding anything described in this Privacy Policy,
Our privacy practices in general,
Exercising any of the rights related to your personal data (See «Your Rights Related to Your Personal Data»), or
Making any inquiry to our data protection officer.
WHO CONTROLS MY INFORMATION?
Any information that you provide to us through your use of the Services is controlled by Rakuten Europe S.à.r.l., 2 rue du Fossé, L-1536 Luxembourg, registered under number B136664 at the Luxembourg Trade and Companies Register, with the VAT number LU22375408.
THE DATA WE COLLECT
We collect and store certain information as a result of your interactions with our Services:
your name;
your login ID and password;
your email address;
the Internet protocol (IP) address used to connect your computer or mobile device to the Internet;
your computer or mobile device and connection information such as your browser type and version, your operating system and platform;
the full Uniform Resource Locators (URL) clickstream to, through and from the relevant Service (including date and time);
your cookie number (it may be necessary to allocate your Rakuten Super Points);
any offer from our partners you viewed or searched for;
your browsing history and personal preferences;
the number of Rakuten Super Points that you are credited and that you spend and on Rakuten services (Kobo, Viber and/or Rakuten TV) or that you convert into vouchers.
It is your responsibility to update and maintain accurate contact information in your Rakuten account. You can make changes by visiting your account page and entering corrections.
Note that we may be required by law to collect certain personal data about you, or as a consequence of any contractual relationship we have with you. Failure to provide this information may prevent or delay the fulfilment of these obligations. We will inform you at the time your information is collected whether certain data is compulsory and the consequences of the failure to provide such data.
HOW WE USE YOUR DATA
We collect and store this information as a result of your interactions with our Services, for the following purposes:
Performance of your contract with us: confirm and reward your Rakuten Super Points quickly and reliably and more generally to provide you with the Services and with your Rakuten ID, which enables you to use other services provided by other Rakuten group companies;
Pursuit of our legitimate interest: improve/customize your experience with our Services by providing you more relevant and interesting offers, communicate with you, analyze how you and other users use our Services, improve our Services and develop new ones, detect and investigate fraud and other illegal activities and potential breaches of the terms and conditions that apply to the use of our Services;
Compliance with a legal obligation: keep our business records, enforce our legal rights, comply with any legal requirements to which we are subject;
We may obtain your consent to collect and use certain types of personal data when we are required to do so by law (for example, in relation to our direct marketing activities, Cookies and Tracking Technologies or when we process location data [and sensitive personal data]). If we ask for your consent to process your personal data, you may withdraw your consent at any time by contacting us using the details at the beginning of this Privacy Policy.
We may combine your information with information lawfully obtained from other third party sources and use it for the above purposes. This is the case when we receive the information about what you bought from our Affiliate Stores, in order to allocate your Rakuten Super Points.
In order to do that allocation, we use tracking tools that are necessary to achieve this purpose (see the cookies policy for more information).
Rakuten ID is a single sign-on function which allows you to connect to the services offered by some Rakuten group companies (the “Rakuten Services”) without having to create a new account on each Service, simply by using your identifiers.
As long as you do not connect to another Rakuten Service, your information will only be shared with our company, Rakuten, Inc., which is the controller of your data jointly with us, in order to operate and improve the Rakuten ID service, manage fraud and realize further analyses (which we are permitted to do based on the performance of the contractual terms which you are agreeing to and based on the legitimate interests of Rakuten Inc., and those Rakuten group companies offering the Rakuten Services). If you connect to another Rakuten Service, your personal data will be shared with the Rakuten Service utilized only.
When using this Service, you can earn Rakuten Super Points (« RSP »), the Rakuten customer loyalty scheme administered by Rakuten Europe Bank S.A. (˝REB˝), which is the controller of your data jointly with us for the purposes of administering and improving the RSP programme and conduct analyses on its efficiency. In this regard, data about your RSP and your use of the Services may be shared with other Rakuten group companies which we are permitted to do based on their legitimate interest as a provider of Services.
If you opted in, you may receive marketing communications from the Rakuten Services.
Please note that all Rakuten Services do not necessarily allow you to use Rakuten ID and/or to earn and redeem Rakuten Super Points on them.
Some of these Rakuten Services, with which your data may be shared, are located in countries in which the level of data protection is not equivalent to the European one. However, the Rakuten group has adopted Binding Corporate Rules which guarantee a proper level of data protection amongst all the Rakuten Services. You can consult this document here.
In any case, we remind you that, if you choose to use another Rakuten Service, your data will be processed in line with its own privacy policy.
MARKETING PREFERENCES
We send two types of emails to members: customer service emails required to maintain the Services and promotional emails containing special offers, discounts and promotions offered by Rakuten Europe and other Rakuten group companies, if you have chosen to receiving such promotional communications.
While customer service emails are necessary to make you benefit from our Services, you may choose not to receive promotional emails at any time by clicking the « unsubscribe » link in any promotional email or by modifying your subscription preferences in your account.
You may also receive promotional emails containing information and special offers from third parties if you have consented to receiving such communications (only in case we offer that possibility on the Services).
WHO WE SHARE YOUR DATA WITH
We may share this information with carefully selected and trusted third parties, including other Rakuten Group companies and technical and other service providers to us.
We ensure that all business/technical partners and relevant third parties are bound by contractually binding promises to process information we share with them in accordance with our directions, this Privacy Policy and all applicable data protection laws.
We will not sell or rent your personal data to any third party without your express consent.
If you engage in a transaction on an Affiliate Store, some of your information may be shared with this Affiliate Store for the purpose of rewarding you with Rakuten Super Points. When redeeming your Rakuten Super Points, we will also share some of your information with the Rakuten services on which you choose to redeem them. Please note that these services are governed by their own privacy policies.
If lawfully requested, we may also share information with law enforcement agencies and/or third parties in respect of information requests for criminal investigations and alleged illegal activities.
Your information may also be transferred to another company in the event of sale of the whole or part of our business to a third party.
TRANSFERS OUTSIDE OF THE EUROPEAN ECONOMIC AREA
Your personal data may be transferred outside of the European Economic Area (''EEA'') to countries which may not have equivalent protections for your data as your country of residence, notably to the countries in which Rakuten group companies are based. We ensure that your rights and freedoms in respect of the processing of your personal data are adequately and appropriately protected and to comply with all legal requirements.
As previously mentioned, the Rakuten group. has adopted Binding Corporate Rules which guarantee a proper level of data protection amongst all the Rakuten Services. You can consult this document here.
YOUR RIGHTS RELATED TO YOUR PERSONAL DATA
You have the right to request access to and rectification or erasure of your personal data or restriction of processing concerning your data or to object to processing as well as the right to data portability, in some legally determined cases. You can send us your enquiry at contact@rakuten.co.uk.
In case of an issue with us, you may also contact your local Data Protection Authority.
CLOSURE OF ACCOUNTS
If you close your account, we will retain personal data from closed accounts in order to comply with our obligations under applicable laws, collect any fees owed, resolve disputes, enforce our agreements and to assist with any investigations we may need to perform.
Otherwise, we will retain your information for as long as your account is active or as long as you have some Rakuten Super Points credited on it and as long it is relevant for the purposes described just above.
USE OF COOKIES
Please see our cookies policy for information on how we use cookies.
CHANGES TO OUR PRIVACY POLICY
We may occasionally amend this Privacy Policy to account for changes to our Services and the way we handle your information. If this Privacy Policy is amended we will give you reasonable notice. Changes will apply from the point of time notified to you.