Rakuten is an exciting new loyalty programme launched in October 2016. It was developed from the former Rakuten marketplace business. The programme allows users to earn Rakuten Super Points by shopping online at affiliate stores that are listed on the Rakuten website.
How does Rakuten work?
Rakuten Super Points can be redeemed for TV programmes or movies on Rakuten TV, or used to purchase Viber Out credit to make calls to any phone by using the Rakuten Viber app or Rakuten Kobo. Rakuten Super Points can now also be exchanged for coupons and store credit at selected brands.
Reward yourself with great entertainment at
You can now use your Super Points to enjoy the latest movie releases, top blockbusters and award-winning classics with Rakuten TV. Use your rakuten.co.uk account for easy access.
Shop with vouchers and credit
Use your Super Points to get gift cards and shop credit from top retailers like Tesco and M&S.