Since its earliest days, cinema has been the world's shop window for fashion. In the darkened emporium, British Pathé Cinemagazines initially focussed on the Parisian modes, but by the 1940's the emphasis was equally on the home grown fashions. From the ground-breaking glamour now synonymous with that era to the plight of war-time women trying to make the most of their clothing coupons, Pathé Cinemagazines captured it all. This is the definitive collection of those newsreels and reports presented on DVD for the very first time. "Service Into Civvies" explores how much (and what) a Wren can buy with her demob money and "Something Borrowed" is a bittersweet story about women having to borrow their wedding dresses from the British War Relief fund. "Make Do And Mend" items include a demonstration of how to make a swimsuit from face towels and a great film showing how to make a jaunty hat from one of your hubby's old ones. There is also a wonderful film demonstrating how to create the perfect turban - essential 1940's headgear. Another item discusses the very real wartime worry of how ladies can get their hands on some decent nylons. "Export Figures Revealed" deals with the export trade in British lingerie items - a good excuse to see ladies in their underwear on the catwalk! "Mainly For Women" looks at Britain's supremacy in the new synthetic fabrics. For Pathé, during the 40s, the emphasis was definitely on how the ordinary woman in the street could make the most of her clothing coupons by making things herself, mending things she already had and buying clothes for practical durability.
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